How to Build a Profitable Business Through Branding Without Working Long Hours and Chasing New Business

Working tirelessly but always chasing new clients? When Pia Silva and her partner at Worstofall Design found themselves $40,000 in debt, they had to make some difficult choices about their business. But they made it through to the other side—her company got out of debt and made $500,000 in the next 12 months. How did they do it? By re-branding.

When is the last time you thought about your design firm’s branding? What differentiates your firm from the hundreds of firms in the greater New York City area—or the thousands of firms in the United States? We spend so much time on our clients’ business strategies, we often lose sight of our own.

In this talk, Pia will tell us:

• How she completely re-defined the Worstofall brand and the clients it would work with.
• How she went from chasing clients through endless networking, to having a reliable stream of clients coming to Worstofall.
• How Worstofall teaches their clients to do the same.
• And, using the same formula, how that can work for your own business.

Don’t miss this opportunity to transform your design business!

Pia is an entrepreneur, speaker and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. She is a partner and brand strategist at Worstofall, an agency that provides full branding to one- to three-person services businesses.