How to Win New Business by Playing to Your Strengths
Where: Online Webinar | Virtual Meeting, New York, NY 10001 | View Map
Time: 6:30 pm to 8:30 pm (Zoom webinar will start promptly)
Cost: 1 free ticket for members, $40.00 for non-members
Spark Design Professionals and The One Club For Creativity join forces for this unique professional development event!
Have you spent your career avoiding business development because you simply found the whole thing too foreign, overwhelming, or downright unappealing? And yet, you also want control over your firm’s destiny. How do you find an approach to generating revenue that works for you?
The answer lies in playing to your strengths. In this talk, you’ll discover how to land on a new business strategy based on stuff you’re already good at. Because when you play to your strengths, you're more likely to be successful (and maybe even enjoy yourself).
In this talk, we’ll explore:
- The mindset that keeps us stuck and how to overcome it
- Four new business strengths profiles (Hunter, Thinker, Communicator, Promoter) and which one fits you best
- What a well-rounded business development program looks like for your firm
About Jody Sutter
Jody Sutter is the owner of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy.
She started The Sutter Company after more than two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines. They’ve included R/GA, Havas Media, and The Carbone Smolan Agency.
She frequently speaks at leading industry events around the world such as INBOUND, the ICA’s Agency Transformation Summit in Toronto, The Drum’s Pitch Perfect new business conference in London, and is a featured instructor in the 4As Learning & Development program.
Her book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on Amazon.
More information about Jody and The Sutter Company can be found at www.thesuttercompany.com or by emailing Jody at jody@thesuttercompany.com
Once you register, we will email Zoom credentials in the days leading up to the event.
The One Club for Creativity is an international nonprofit organization seeking to inspire, encourage, and develop creative excellence in advertising and design.