The Latest in RFPs, Proposals, and Negotiating for Creative Businesses

Have you ever spent days putting together the materials to respond to an RFP, only to find out you were one of a dozen firms who didn't make the cut? Do you often wonder what other firms put into their proposals that make them more effective? Proposals and RFPs can be a huge source of stress for a small design firm, especially when you're responsible for new business and doing the creative work.

Take some of the stress out of proposals and join Ilise Benun, author of The Creative Professional’s Guide to Money and founder of Marketing-Mentor.com, for a presentation to cover:

• RFPs – should you or shouldn’t you?
• When you do, how to differentiate your firm in your proposal
• How to use tiered pricing to virtually eliminate negotiating
• And much more...

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets. She is also a national speaker and business coach, author of 7 books and the Marketing Mix Blog, and host of the #HOWLive podcast and the Marketing Mentor Podcast. In addition to a Program Partner for HOW Design Live, she teaches as adjunct faculty at Maryland Institute College of Art. Her online courses can also be found through CreativeLive, HOW Design University and American Writers & Artists Institute. Follow her @ilisebenun and get her Quick Tips: www.marketing-mentortips.com.