From Launch to Legacy: Building a Brand That’s Authentically You

In today’s noisy digital world, the most powerful marketing tool you have is your story. In this inspiring and practical session, Sharon Lee Thony—Founder & CEO of SLT Consulting and author of The Marketing Campaign Playbook—will share the heart of her book and her personal journey from brand strategist to agency founder, speaker, and advisor.

Whether you’re just starting out or looking to scale, Sharon will walk you through her proven framework for building a brand that aligns with your values, connects with your audience, and drives meaningful growth. She’ll also share lessons learned from coaching hundreds of founders and highlight the systems, strategies, and mindset shifts that move businesses from ideas to impact.

Attendees will leave with fresh ideas, real-world examples, and a renewed sense of clarity around how to market what makes them truly special.

About the Speaker

Sharon Lee Thony
Founder & CEO, SLT Consulting

Sharon Lee Thony is a seasoned brand and marketing executive with over two decades of experience crafting award-winning campaigns for global brands in the travel, beauty, and lifestyle sectors. She is the author of The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners, a resource empowering businesses to build effective, scalable marketing strategies.

As the Founder and CEO of SLT Consulting (SLTC), Sharon leads a boutique digital marketing agency that partners with visionary brands to achieve remarkable growth. SLTC's notable clients include Peloton, Warby Parker, sweetgreen, and Facebook. The agency's innovative approach combines social media, search marketing, website optimization, email marketing, digital performance, and brand strategy to drive meaningful impact.

Sharon is also a Founding Advisor for The Whisper Group, supporting female founders in building and exiting successful businesses. She is an angel investor and advocate for women and BIPOC professionals, mentoring and advising several innovative, female-led ventures. She serves on the board of Girls Inc. LA and is a member of Fast Company’s Executive Board.

A dedicated educator, Sharon is an adjunct professor who has taught over 1,000 classes and workshops in digital marketing, inspiring the next generation of marketers. She regularly delivers keynote presentations and workshops at industry conferences.

Sharon earned a BA from New York University and an MBA from The Wharton School. She lives in Buffalo, NY, with her husband, two basketball-loving sons, and their dog, Spiderman. When she’s not working, she co-hosts Modern Minorities, a Top 10 podcast exploring society and culture, and champions causes that support women and girls.