Marketing For Creatives Who Hate Marketing

There are two things creative business owners and freelancers share that they hate doing most: marketing and sales. And as you’ve probably figured out, without marketing you don’t have sales, and without sales, you don’t have a profitable business.

So, what’s a creative who’d rather be doing the actual work to do? Take a step back and a deep breath. Contrary to what you may think, marketing isn’t a popularity contest that requires you to be everywhere all the time. It’s about connecting with the people who want and need your services, but just don't know you exist yet.

In this interactive workshop, business coach for creative entrepreneurs, Justine Clay will take you through the “why” and “how” of finding the right marketing strategy and activities for your personality, capacity, resources, and business goals.

You will walk away from this workshop knowing:

• The 3 things you need to know about your target clients
• How to create content that resonates with your audience
• How to turn warm leads into paying clients

This will be part reflection, part strategy, and part group discussion, so come ready to share what’s working, what’s not, and make a plan!

About the speaker

Justine Clay is a speaker, writer, and business coach for creative entrepreneurs and freelancers. Using her actionable Profitable by Design framework, Justine helps established creative professionals, and business owners identify and articulate their unique value, position themselves to high-quality, well-paying clients, and build a fulfilling, efficient, and profitable creative business. Sign up for Justine’s free guide: How to Find High-Quality Clients and Get Paid What You’re Worth and start making monumental changes in your creative business or career today.