Selling Strategy for Design Firms - A conversation with Debbie Millman

Are you the type of designer that believes that defining the problem is 99% of the solution? Do you find yourself spending additional time on projects to unearth key issues, ultimately redefining the projects you are asked to design? Do you wish that you could charge for those services?

Join Spark's Sheri L Koetting as she interviews design business guru Debbie Millman on the art of integrating strategy into your design business.

Debbie Millman is the Design Group President at Sterling Brands an agency highly regarded for their ability to link brand strategies to design execution through a process they call "Design Intelligence." Debbie is also Chair of the MPS Branding Program at the School of Visual Arts, and the opinionated and provocative host of the internet radio show Design Matters.

Sheri L Koetting is the Co-Founder and Chief Strategist of MSLK, a marketing and design agency who finds that providing strategic thinking in addition to great creative is their true value.