Spark Roundtable - Pricing Strategy

How does your pricing measure up against others? Clients interviewing several firms see how designers structure their pricing, yet designers rarely discuss this subject with each other.

This Spark roundtable boldly tackles this "taboo" topic in order to candidly share with your colleagues how you'd respond to a sample project. We'll provide a brief description of the client, project scope and then circle the room sharing what each firm would typically propose for both a sample print project and web project.

Be prepared to share in order to gain valuable insights as we compare pricing, firm size, services provided, and overall approach to the defined objectives. Past iterations of this workshop have been known to completely transform participant's businesses.

Moderated by Heidi Trost, Principal of HT Design Studio and Lou Leonardis Creative Director of Enzo Creative.