Spark Speak: Write Your Way to Success

The written word is your brand ambassador. Every email, proposal and blog post offers the opportunity to showcase your expertise and persuade your reader. Veteran business writer Leila Zogby, president of Leila Zogby Business Writer, Inc., will discuss tips and techniques that will help you focus your writing, uncover what will influence your reader most and develop a simple process to make all your writing tasks easier and more persuasive.

An independent business writer since 1984, Zogby helps corporations and large organizations develop key messages and then craft them into clear, concise language for corporate communications, investor relations, employee communications, public relations and marketing.

Among Zogby’s specialties are writing thought leadership articles, branded content and ghostwriting for executives. Her clients include Korn/Ferry International, Canon USA, SecondMarket, Maimonides Medical Center and St. John’s University.

No matter the situation, Zogby firmly believes that good writing is good business and good sense.