Winning Proposals for 2021

Have you ever wondered what the winning proposal did that yours didn’t? Or what you could be doing to improve your proposals?

Join us for a Spark event like no other for creative business owners.

In this unique event, led by Executive Creative Director Justin Peters, we discuss what makes a winning proposal—especially with the proliferation of virtual meetings. You will see how other design businesses are preparing their project proposals and what makes them noteworthy—or not.

Learn what it was that helped win the projects. Price isn’t everything, and the right proposal can help you command higher fees.

The goals of the event are:

• Embrace the proposal process as a core element of your overall business development strategy
• RFP Forensics—assessing your odds for success and focusing on the opportunities that will move your business forward
• Understand and exceed the expectations of your audiences—from CEO to Procurement and everyone in between
• Building a compelling cadence through the proposal process—from RFI to RFP to The Pitch and beyond
• Elevate the value your proposal brings to the prospective client, as well as to your own market intelligence
• Share formatting strategies that leverage the positive aspects of virtual presentation
• Gain inspiration from examples

If time allows, attendees can share examples winning proposals, so be prepared to share your screen. You’ll leave the event with specific tips that will improve your proposals and your chances of winning better projects.

Justin Peters has been solving complex branding challenges for top-tier consumer brands, professional services companies, nonprofit organizations, and governments around the globe for over two decades. He has lived, worked, and spoke across the US, Europe, the Middle East and Asia, while leading engagements with Google, Motorola, SAP, Hewlett-Packard, Coach Inc, CVS Health, Aetna, Amex, Sesame Workshop, and the Y.

Moderated by Lou Leonardis, partner and creative director at Trillion.