Spark Roundtable - How to Structure Strategic Partnerships

Forming strategic partnerships is essential to staying competitive in today's full-service environment. Still, even though they're a great way to offer additional expertise and services without increasing overhead, executing these relationships successfully can present certain challenges. Learn how to structure these arrangements, present them to clients, manage day-to-day communications and more.

Join the discussion with Sheri L. Koetting, Agnieszka Gasparska and Deroy Peraza, three design firm principals who have all successfully created strategic partnerships to help win and retain great clients. Come with your most pressing questions!

Panelists: 

Agnieszka Gasparska is the Founder of Kiss Me I'm Polish, a New York City-based creative firm providing strategy and design for clients of all different shapes and sizes; creating new identity solutions and helping to bolster existing brands in print and web.

Deroy Peraza is a Founding Partner and Creative Director at Hyperakt, an independent New York City design firm with a passion for creating work that effects change in the world around us: meaningful design for the common good. 

Sheri L. Koetting is Co-Founder and Chief Strategist of MSLK, a boutique design and marketing agency that specializes in reinvigorating fashion and beauty brands through 360° brand positioning — from overall brand identity, to packaging, retail experience, websites, and social media campaigns.