Spark Speak: Emily Cohen on Qualifying Clients - A part of NYCxDesign Week

Come hear veteran design business consultant Emily Cohen (emilycohen.com) discuss the tips and tools for getting the leads you want. Understand the step-by-step process of qualifying prospects and explore key criteria for identifying opportunities and qualifying clients, to ensure they are the right fit for your team and firm. Real-world examples of typical designer’s “behaving badly” will be shown (see who you are!). Using personas of common potential prospects (Frugal Freddy, In-a Hurry Harry, etc.), the conversation will focus on common challenges and potential solutions for a variety of situations. Learn to streamline the intake process so that the opportunities you continue to pursue fully support and enhance your business model.

Emily has consulted with design firms and in-house corporate creative departments for over twenty years. During this time, she has provided confidential, best-practice insights and advice on staff, client, and process-management strategies, conducting client surveys and writing winning proposals, creative briefs, RFPs , and contracts. She served on the board of advisors of InSource, on the AIGA In-House task force and as Secretary for the AIGA/NY Board of Directors. Emily has also taught classes and conducted seminars for many leading design schools and organizations. Emily is a frequently-requested speaker on business-related issues for the creative industry and has spoken at The Association of Registered Graphic Designers of Ontario (RGD Ontario), HOW, MYOB, Design Business Association (DBA) and InHOWse Conferences, as well as at numerous AIGA conferences and events.

Spark is proud to be a part of NYCxDesign week, New York City’s inaugural citywide event to showcase and promote design of all disciplines.