5 Essential Musts in Exiting the “Race to the Bottom” With Rob Wallace

Brand Identity Design Consultancies are under siege, and its our own fault.

The hyper proliferation of design firms, the constantly increasing “blood from a stone” demands of procurement, the birth of “crowd sourcing” (and the increasingly high quality of the work it generates) and our own inability to quantify our value has sped the Design industry’s race to the bottom and perhaps has marked the near death of the large and mid-sized strategic design consultancy.

But we can solve the problems that we allowed to (almost) destroy us. And Rob Wallace prove that. Rob will share 5 of the key steps in re-building meaningful differentiation, re-defining client engagement, re-calculating compensation and re-establishing our integrity.

TAKEAWAYS:

• How to work ON the business versus just FOR the business
• How to reverse the RFP into a “Request for Partnership”
• How to motivate your strategic and creative staff as you build recent and relevant expertise in every CPG category
• How to monetize this process so you can free yourself from the P&L and focus on building your brand, elevating your profit and falling in love again with Design.

The event will be lead by Rob Wallace of Best of Breed Branding Consortium, Managing Partner. Rob helped run the branding consultancy Wallace Church & Co for more than 30 years, before he re-invented brand identity consulting. Now through Best of Breed Branding Consortium, Rob creates “dream teams” of talented individuals—custom tailored to project needs and budgets. Together they synthesize brand messaging at every consumer touch point.

Clients have included Nestle, Pepsico, Pfizer, P&G, Colgate, Bacardi, Clorox and dozens more global brand leaders.