Advanced Pricing Strategies with Emily Cohen

We kick-off our 2018 line-up with a special presentation by Emily Cohen

For experienced design firm principals, this session will reveal new insights and important (yet sometimes subtle) strategies and techniques that will improve how you present and negotiate your fees, including retainer relationships and value-based pricing. In this session, you will learn how to take current efforts to the next level; focus will be less on winning all projects, but winning the most qualified and profitable engagements. Learn ways to re-focus attention away from price as a key selection criteria and more towards expertise and value.

A brutally honest consultant, Emily Cohen has been honored to consult and work with many leading design firms across the country. Through these experiences, she has developed, tested, and curated key business insights and strategies that have helped firms become more effective, profitable, and fun to work at. Emily conducts strategic business planning retreats and provides confidential, best-practice insights and advice on staff, client, and process-management strategies. She loves sharing her expertise through speaking engagements, guest posts, her Skillshare class, webinars, industry activism, and, most recently, in an upcoming new business book for creatives. Emily Cohen is also fast-talker, a designer by degree, an avid reader, a trend-spotter, a connector, and her client’s advocate. She also co-runs www.evolvesymposium, (with Spark board member, Sheri Koetting) an intimate event in Brooklyn where 30+ design firm principals from around the country meet to learn new strategies for running their business from experts as well as their peers.