Strategies for Working with Larger Clients

Do you dream of working with larger clients but wonder what’s the best way to make it happen? Do you wonder what other design companies are doing to land the larger clients? Are your clients getting larger, but not at the pace you’d like? Then you cannot miss this event!

Get the inside scoop direct from companies that hire design firms and learn what they look for. Our panel of experts have diverse backgrounds in managing creative teams and working with external agencies on behalf of some impressive brands that you see every day.

During this panel discussion, we will talk about:

• How to position your company for the right projects
• What are the pros and cons of working with larger clients
• What larger clients look for in smaller creative partners
• How to navigate procurement processes
• Strategies for expanding further into the company
• How to keep a larger client happy

OUR PANEL

Claudio Danzo, Senior Product Manager, Established OTC Product Portfolio at Bayer Consumer Care. He is a brand builder with strong U.S. and global commercial experience. He has worked with several OTC manufacturers including Merck and Schering Plough managing several iconic brands like Coppertone and Dr. Scholl's and has experience in marketing strategy and communication, product innovation, account management, retail, operations, shopper insights and activation.

Bill Ulrich, Marketing Director Marketing Excellence at Pinnacle Foods, leading all Marketing Activation and all Digital/Social activations across their portfolio of iconic brands which include Duncan Hines, Birds-eye, Veg and Vlasic Pickles among others. Prior to Pinnacle, over the past decade, Bill has led marketing, innovation and strategy on leading Brands ranging from Heinz Ketchup, Mucinex Cold&Flu and TGI Fridays Appetizers. He is graduate of Texas A&M and has an MBA from the University of Texas.

Aimee Sealfon Kassana has always passionately believed in the ability of design to change the world — specifically focusing on a human-centered approach to design and innovation, drawing inspiration from the insights and needs of the people that surround her. Her work has been featured in many industry publications, and she is the recipient of a number of design awards and multiple patents. Over the past twenty (plus) years she has worked as a designer in New York City at Liska + Associates, TODA, Martha Stewart Living OmniMedia, And Partners NY, and Johnson + Johnson's global strategic design office. Aimee is a graduate of Carnegie Mellon University with a BFA degree in Communications Design.

This event will be moderated by Lou Leonardis, Partner and Creative Director at Trillion.