How Strong Positioning Magnetizes Ideal New Business to Your Website
Where: Birch Family Services | 104 West 29th Street, Third Floor, New York, NY 10001 | View Map
Time: 6:30 pm to 8:30 pm (6:30pm time to network, 7pm discussion begins)
Cost: 1 free ticket for members, $40.00 for non-members
As creatives and technologists, we help our clients with positioning, branding, web design, communications, conversion optimization, lead gen and more. As business owners, though, we often develop amnesia when it comes to our own marketing. Regardless of why we treat ourselves like the shoemaker's children, we'd like more ideal clients, a predictable pipeline, and premium pricing for the value we deliver.
The best way to achieve all of these is through strong positioning—and then extending that messaging to our web properties. Kelly Campbell will walk us through how to enable positioning to emerge authentically. Then, she'll provide guidance on how to translate our expertise throughout our websites, and the steps we need to take in order to attract and convert only the most qualified prospects.
After spending 15 years starting, scaling, and selling a digital marketing agency in New York, Kelly Campbell is an Agency Growth Consultant and Agency Leader Transformation Coach, helping established creative and technology agencies transform their business. She has consulted NASA and Facebook, writes for Website Magazine, and is a keynote speaker at digital marketing and agency growth conferences across the country. Kelly has been featured in The New York Times, Woman Entrepreneur and Forbes, and her first book will be released in 2020. Kelly is also the host of THRIVE: Your Agency Resource a bi-weekly video podcast for agency leaders, sponsored by Workamajig. Learn more at klcampbell.com.