Selling through Storytelling: A Human-centric Approach to Communicating Value
Where: Online Webinar | Virtual Meeting, New York, NY 10001 | View Map
Time: 6:30 pm to 8:30 pm (Zoom webinar will start promptly.)
Cost: 1 free ticket for members, $40.00 for non-members
Creative firms have two huge disadvantages when it comes to winning new business. First, they lack a sales culture, leaving the poor soul in charge of business development with little training or support. Second, creative firms deal in the abstract—and abstract things are hard to sell. Luckily, there’s a way out of this dilemma and it stems from an innate ability we were all born with: the power to tell a good story. No special sales skills needed. In this talk, you’ll discover:
- Three ways stories give you an immediate edge over your competition
- How to transform your agency new business boilerplate into compelling narrative
- Scientific proof that will change the way you pitch forever
About Jody Sutter
Jody Sutter is the owner of The Sutter Company, a new business consultancy that advises small agencies on organizing and operationalizing their growth strategy.
She started The Sutter Company after more than two decades of running business development teams for agencies, large and small and spanning a diverse list of disciplines. They’ve included R/GA, Havas Media, and The Carbone Smolan Agency.
She frequently speaks at leading industry events around the world such as INBOUND, the ICA’s Agency Transformation Summit in Toronto, The Drum’s Pitch Perfect new business conference in London, and is a featured instructor in the 4As Learning & Development program.
Her book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on Amazon.
More information about Jody and The Sutter Company can be found at www.thesuttercompany.com or by emailing Jody at jody@thesuttercompany.com
Once you register, we will email Zoom credentials in the days leading up to the event.