Creative Briefs: The Recipe for Success
Where: Online Webinar | Virtual Meeting, New York, NY 10001 | View Map
Time: 6:30 pm to 8:30 pm (Presentation will start promptly)
Cost: 1 free ticket for members, $30.00 for non-members
A successful design project hinges on a well-crafted creative brief. Join Linda Secondari, award-winning Creative Director and Principal of Studio Secondari, in a workshop designed to equip you with the knowledge and skills you need to create a powerful Creative Brief that sets the stage for successful design projects.
This workshop will cover essential components of a strong Creative Brief, such as involving the client in the development process to secure their buy-in; communicating the direction and goals to your design team before designing begins; and mapping out how solutions align with the Creative Brief to inform the approval process. You'll come away with a solid understanding of how to construct and implement a comprehensive Creative Brief that sets the stage for successful design projects.
This workshop is perfect for anyone looking to improve their understanding of the role of the Art Director in the design process and develop the skills needed to create effective Creative Briefs.
ABOUT THE SPEAKER
Linda Secondari is the Principal and Creative Director of Studiolo Secondari, a design firm in NYC focusing on Book development and Design Strategy. Linda is an award-winning Creative Director and Design Strategist who integrates Design Thinking with critical business experience to develop creative solutions to business problems from workflow to product development. Linda's work has been recognized by the AIGA, NY Book Show, Stiftung Buchkunst Competition of the Frankfurt Book Fair, and the AUP Book, Jacket, and Journal Show.