The LinkedIn Profile Makeover: How to Optimize Your Profile to Attract High-Quality B2B Clients

Have you Googled yourself lately? Your LinkedIn profile likely comes up as a top search result even if you haven’t updated it in years. People often use their LinkedIn profiles as glorified resumes and underestimate the power of LinkedIn for their business. As an entrepreneur, your LinkedIn profile is a free and powerful tool that you can use to attract and find your ideal clients and if your LinkedIn profile doesn’t showcase your expertise, you’re leaving opportunities on the table.

In this workshop, we’ll walk through step-by-step techniques to turn your profile into a magnet for B2B clients. From crafting an impactful headline to optimizing your About section and highlighting your unique value, this hands-on session will show you how to attract your ideal clients and collaborators. By the end, your profile will be more than just a page—it will be a powerful business asset that works around the clock to bring you high-quality leads.

About the Speaker

Carissa Begonia (she/her) is a second-generation Filipina American daughter of immigrants. She is a business coach and founder of CONSCIOUSXCHANGE, an equity-focused community, coaching and consulting company with a mission to help BIPOC entrepreneurs secure time, location, work, and financial freedom by building their own 6-figure and 7-figure businesses. As a LinkedIn Top Voice and LinkedIn sales and marketing expert, she teaches experts and thought leaders how to develop their personal brands on LinkedIn to attract values-aligned clients, secure speaking engagements, and land corporate contracts.

Carissa is the former head of Diversity, Equity, and Inclusion (DEI) of Zappos and has over 15 years of experience working on both the operations and the human side of business at some of the country’s largest retailers including Macy’s, Saks 5th Avenue, and Ross Stores.

Carissa holds a coaching certification in Emotional Intelligence (EQ) with sixseconds.org. Her work has been featured in TIME magazine and she is a keynote speaker and facilitator on EQ, entrepreneurship, as well as Asian American identity and leadership having presented at organizations including Eventbrite, Calendly, KPMG, Octagon Sports, Publicis Groupe, Kapor Capital, Pearson, and the YMCA.

Not seeing many entrepreneurs who looked like her, Carissa saw the need for more BIPOC coaches, consultants, and online service providers to share their stories and offer support from their lived experiences. Through her LinkedIn newsletter, THE FIRST, THE ONLY, THE OTHER, and Livestream Show, BUILT BY BIPOC, she teaches other BIPOC entrepreneurs and allies how to start, grow, and scale their own businesses to break generational barriers and build generational wealth.