MEMBERS ONLY EVENT How to Control Money Conversations with Clients - Ilise Benun

Talking to clients about money can be a creative professional's stickiest topic. Learn to take control of the conversation.

This session with Ilise Benun, founder of Marketing-Mentor.com, addresses every aspect of the money conversation, from targeting the right clients (the ones with budgets) all the way through closing the sale. Attendees will learn many invaluable tips, including:

• how to chose and qualify prospects

• how to decide which ones to write proposals for 

• how to say exactly the right thing when talking numbers, both before and during a project 

• how to find out what the budget is, even if the client says there isn't one!

Ilise Benun is a national speaker and author, founder of Marketing Mentor and co-producer (with HOW Magazine) of the Creative Freelancer Conference. She is a specialist in working with creative professionals who are serious about growing their businesses. Ilise is the author of seven books including, “The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and What to Do About It,” “The Designer’s Guide to Marketing & Pricing,” and “The Art of Self Promotion. She started her Hoboken, NJ-based consulting firm in 1988 and has a B.A. in Spanish from Tufts University. 

SPARK BONUS: Receive a $100 discount toward the 2012 HOW Design Conference regular single full Conference registration fee! Sign up for our emails containing the code. PLUS, one lucky Spark member will win a FREE ticket (valued at $1,295!)