Positioning Strategy with Jennifer Rittner for NYCX Design Week

Jennifer Rittner, a design business consultant answers two questions that come from graphic design businesses challenges with positioning within their marketplace. The two questions are "What is one mistake when people make when they are trying to position themselves?" and "What do you say to people who are struggling between generalization and specialization?". This video was conducted at a Spark Design Professionals event held at School of Visual Arts Branding Studio. Thank you to Heidi Trost of HT Design Studio for volunteering to interview Jennifer.