Selling Strategy for Design Firms-Debbie Millman

Debbie Millman is Design Group President at Sterling Brands, Chair of the MPS Branding Program at the School of Visual Arts, and host of the internet radio show Design Matters. In this interview, Debbie discusses influential brand strategists and describes the impact and meaning of the word "brand." Spark is a group of independent graphic design professionals who meet each month to enlighten each other on the business and creative issues that are relevant to design studios.